A great success to Microsoft with regard to the online search business is that Microsoft’s Bing has become the world’s second most often used search engine. This figure has been estimated by web analysis in the United States. Now, Bing is the second most popularly used search engine across the globe.
3rd June 2009 was the official date; Bing was officially released all over the world. However, it was available even before that in some countries as well. Analysis companies and other researches are still not sure on for how long Bing would be able to maintain this number two position. They have, in fact, said that it is too early to say about any changes that might take place in the near future.
Analysts, all from their own perspective, say that there is no core reason for Bing’s success. Initial interest to know about the product might be a possible reason. It is still not sure on what would happen to it after a while. The popularity of Bingo should actually be tested after the initial promotion and novelty for the product goes off.
Mr. Steve Ballmer, the chief executive officer of Microsoft said that he is expecting and wishing Microsoft to become the second biggest search engine in the world even if not now but after five years. Analysts review the current condition and say that it seems like Bing would be able to make the $40 billion dollars that he was willing to pay for purchasing Yahoo. This is just a guess and a statement that has no strong proof or evidence. According to these analysis companies, Bing holds approximately 16 percent of the worlds search population that uses search engine is using Bing. This is a very positive sign and something great thing that cannot easily happen. Though Google owns more than 71 percentage of the search population is owned by Google, and others the remaining percentage, there are many chances for improvement that can be well utilized.
It is also seen that Bing is not available fully or with all its features in some places of the world like the UK. Visitors to these pages are just given the options and displayed on how the various features would be available in tabs. News, images, shopping and other related features are all available in tabs that can be used as required. Whereas, if the user opens the US version of Bing, many other new features that are not available or not functioning at the UK’s Bing is available. The additional features that are available include travel information, location related features like information for queries like ‘restaurants in a given locality’, popular searches and much more.
Though it seems to be growing in a rate that is tremendous, the actual success of the new search engine would be possible to be estimated only after a while when the fever of this new search engine is reduced.
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