Google's Maile Ohye writes the following about inbound links in his article:
"Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of the positive signals to Google about your site's importance."
Nothing new here. If many related websites link to your site, and if these links look natural, this will help you rankings on Google a lot.
However, links are not the most important ranking factor. Maile Ohye gives a concrete example:
"Let's say I have a site, example.com, that offers users a variety of unique website templates and design tips. One of the strongest ranking factors is my site's content. Additionally, perhaps my site is also linked from three sources -- however, one inbound link is from a spammy site.
As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking. "
The website's content is mentioned as one of the strongest ranking factors. The inbound links are additional. That makes sense. The content of your website tells Google what your website is about.
If you want to get a high ranking for the keyword "used cars in dallas" but your web pages are about microwave ovens then you won't get high rankings for that keyword.
For that reason, it is very important that you optimize your web pages for the keywords for which you want to get high rankings before you try to get links from other sites.
Sunday, November 2, 2008
Saturday, November 1, 2008
Five internal linking tips that will improve your search engine rankings
Most search engine spiders do not type into your search boxes and they do not use pull down menus. The following tips will help you to make sure that search engine spiders will index your web pages correctly:
1. Use simple text links to link to your web pages
Most search engines cannot index fancy Flash or JavaScript menus. Some even have difficulty with image links. If possible, use simple text links to link to your web pages. You can make text links prettier by styling them with CSS.
2. Your most important pages should not be more than one click away from the index page
Web pages that can be accessed with a few clicks from your home page are considered more important than web pages that are buried deep inside your website. It's easier to get high rankings for these easy to access pages.
3. Use descriptive link texts
The text that you use to link to your web pages helps search engines to better understand your content. If you sell shoes on your website, do not use links such as but descriptive link texts such as business shoes
That makes it easier for search engines to put the page into a context and it will be more likely that the page gets high rankings for the keyword "business shoes".
4. Create a sitemap
A sitemap is a simple web page that contains link to all important pages of your website. You could add a link to your sitemap in the footer of every web page. By doing this, search engines can find all important pages with two clicks.
5. Check the validity of your HTML code
Errors in the HTML code of your web pages can prevent search engines from indexing your web pages correctly. For example, an HTML error might indicate the end of a web page before the actual content begins. That would mean that search engines would skip the content and any links of that page. You can access the official W3C HTML validator in the Tools menu in IBP.
1. Use simple text links to link to your web pages
Most search engines cannot index fancy Flash or JavaScript menus. Some even have difficulty with image links. If possible, use simple text links to link to your web pages. You can make text links prettier by styling them with CSS.
2. Your most important pages should not be more than one click away from the index page
Web pages that can be accessed with a few clicks from your home page are considered more important than web pages that are buried deep inside your website. It's easier to get high rankings for these easy to access pages.
3. Use descriptive link texts
The text that you use to link to your web pages helps search engines to better understand your content. If you sell shoes on your website, do not use links such as but descriptive link texts such as business shoes
That makes it easier for search engines to put the page into a context and it will be more likely that the page gets high rankings for the keyword "business shoes".
4. Create a sitemap
A sitemap is a simple web page that contains link to all important pages of your website. You could add a link to your sitemap in the footer of every web page. By doing this, search engines can find all important pages with two clicks.
5. Check the validity of your HTML code
Errors in the HTML code of your web pages can prevent search engines from indexing your web pages correctly. For example, an HTML error might indicate the end of a web page before the actual content begins. That would mean that search engines would skip the content and any links of that page. You can access the official W3C HTML validator in the Tools menu in IBP.
Sunday, October 5, 2008
Six Steps Towards Starting An Affiliate Marketing Online Business
1. Firstly, you will need to pick a target market and a niche within that market that you want to specialize in.
It is a much better idea to identify a niche market as a first step before deciding on a product to sell, because your first priority is to discover a niche market that is popular and dynamic enough for you to make money out of. Also, it will be much easier to find some good products once you have chosen your niche as it will help you to concentrate and narrow down the huge choice of products. In that way, it is much more likely that you will uncover a great product for your market.
I suggest that you should try to work in a niche market which you are deeply interested in, or where you have some expertise
2. Now you have found your niche, the search for the best products to sell within that particular market can begin. Make use of online directories such as CJ.com in order to seek out products to sell in your chosen market.
Select a handful of products that you like and then choose which one of these would be the better product to market. I recommend that you actually purchase the product so that you can try it out and learn all about it.
3. The next step is to write a series of promotional messages about the product, subscribe to an autoresponder service and plug the messages into it. It will help you to write your newsletters if you look at the promotional material that the affiliate merchant gives you. You could also contact the merchant to request more information.
The easiest way to write your copy is to describe the detailed product information you received from the affiliate merchant and show how it will benefit your readers. If the affiliate merchant has some pre-written messages, you could simply load them straight into your autoresponder or edit and rewrite them so that they suit your own campaign requirements. If you buy the product as I recommended earlier, you will be able to write about it from the customer's point of view as someone who has the experience of using it.
4. The most successful affiliate marketing online business campaigns do not send prospects straight to the affiliate sales page. Prospects are first directed to a lead capture page. After prospects have gone through your lead capture page and signed up to your newsletter you can send them to your affiliate sales page. They will now begin to receive your newsletter and in each newsletter you can gently present them with your offer while at the same time offering them a lot of useful and interesting information to maintain their interest in receiving messages from you.
Remember that people will typically not buy a product the first time that they see it. You will need to warm them up to the benefits of the product before you can expect them to purchase. That is why it is so important that you get them to agree to give your their email address. If they give you their permission to contact them you will be able to send them several posts about the product over a period of time. It may take several posts to generate a sale, but the fact is that repeated messages work. In many cases they lead to a higher percentage of sales conversions.
5. Now you need to set up a website and place your landing pages and squeeze pages on it. If you want a completely free alternative to a website, you could simply start a blog and use it to post your sales pages.
6. Steps 1-5 were really the preliminary set up stage. The sixth step is the one you should spend most of your time on. Step six involves driving traffic to your lead capture page. In order to market your product effectively you will need to generate traffic. To do that you'll want to learn a little bit about the various forms of traffic generation such as article marketing, pay per click, blogging, advertising on ezines, press releases, traffic exchanges, and so on.
It is probably a good idea to concentrate on one form of traffic generation at a time until you are able to generate a large flow of prospects with it. Following the six steps I have briefly outlined is the best way to start an affiliate marketing online business if you want to succeed.
It is a much better idea to identify a niche market as a first step before deciding on a product to sell, because your first priority is to discover a niche market that is popular and dynamic enough for you to make money out of. Also, it will be much easier to find some good products once you have chosen your niche as it will help you to concentrate and narrow down the huge choice of products. In that way, it is much more likely that you will uncover a great product for your market.
I suggest that you should try to work in a niche market which you are deeply interested in, or where you have some expertise
2. Now you have found your niche, the search for the best products to sell within that particular market can begin. Make use of online directories such as CJ.com in order to seek out products to sell in your chosen market.
Select a handful of products that you like and then choose which one of these would be the better product to market. I recommend that you actually purchase the product so that you can try it out and learn all about it.
3. The next step is to write a series of promotional messages about the product, subscribe to an autoresponder service and plug the messages into it. It will help you to write your newsletters if you look at the promotional material that the affiliate merchant gives you. You could also contact the merchant to request more information.
The easiest way to write your copy is to describe the detailed product information you received from the affiliate merchant and show how it will benefit your readers. If the affiliate merchant has some pre-written messages, you could simply load them straight into your autoresponder or edit and rewrite them so that they suit your own campaign requirements. If you buy the product as I recommended earlier, you will be able to write about it from the customer's point of view as someone who has the experience of using it.
4. The most successful affiliate marketing online business campaigns do not send prospects straight to the affiliate sales page. Prospects are first directed to a lead capture page. After prospects have gone through your lead capture page and signed up to your newsletter you can send them to your affiliate sales page. They will now begin to receive your newsletter and in each newsletter you can gently present them with your offer while at the same time offering them a lot of useful and interesting information to maintain their interest in receiving messages from you.
Remember that people will typically not buy a product the first time that they see it. You will need to warm them up to the benefits of the product before you can expect them to purchase. That is why it is so important that you get them to agree to give your their email address. If they give you their permission to contact them you will be able to send them several posts about the product over a period of time. It may take several posts to generate a sale, but the fact is that repeated messages work. In many cases they lead to a higher percentage of sales conversions.
5. Now you need to set up a website and place your landing pages and squeeze pages on it. If you want a completely free alternative to a website, you could simply start a blog and use it to post your sales pages.
6. Steps 1-5 were really the preliminary set up stage. The sixth step is the one you should spend most of your time on. Step six involves driving traffic to your lead capture page. In order to market your product effectively you will need to generate traffic. To do that you'll want to learn a little bit about the various forms of traffic generation such as article marketing, pay per click, blogging, advertising on ezines, press releases, traffic exchanges, and so on.
It is probably a good idea to concentrate on one form of traffic generation at a time until you are able to generate a large flow of prospects with it. Following the six steps I have briefly outlined is the best way to start an affiliate marketing online business if you want to succeed.
Saturday, October 4, 2008
Internet Marketing SEO Consulting, Is It A Smart Investment for Your Website
The concept of using an expert SEO Consultant company to help rank your website in the major search engines like Google, Yahoo, and MSN definitely has a slight intrigue.
Having a Internet Marketing SEO Consulting service taking care or even training your staff in proper site analysis, keyword research, link building, site optimization as well as putting together an ethical strategy indeed does have a price.
Is this investment into your website or online business worth it to you?
Why would need a SEO Consulting couldn’t you learn this process yourself?
You definitely could learn the process of Internet Marketing SEO. After studying how the process works, implementing the techniques learned, understanding what strategy works best for your industry, testing, and understanding and correcting mistakes made along the way.
Staying on top of the frequent changes in the search industry and realizing that what worked today may not work tomorrow.
How would you like to avoid time consuming and even costly mistakes that slow down your online business growth?
What if you could have the Internet Marketing SEO sides of things taken care of why you concentrate and focus your time on what aspects you know best about your business?
SEO Specialist have already made the mistakes and have the know how to correct errors. They tend to understand Internet Marketing changes and how to counter them. SEO experts also have the experience in putting together as well as implementing what will work right the first time.
SEO Consulting is a type of service that tends to continue to pay for itself long after the techniques, tools, promotion, and overall search engine marketing has been put into place.
The possibility of your website receiving the benefits years after the initial investment is what makes SEO consulting a business decison that prove to be a smart one.
There are things to consider when looking for an SEO Consultant like whether there website ranks for industry terms themselves and whether or not they are employing ethical practices. Spaming may get your site banned so be sure to ask questions before you decide after all this is an investment into your business so you want to be sure that it will benefit you not damage you.
There are low cost SEO Consulting service options you may want to consider like looking for an up and comer into the Search Engine Marketing industry. These young hungry professionals are looking to make a name for themselves and may cost more than half the price of a veteran. Although there are disadvantages when choosing a new comer like experience but there talents should not be overlooked.
Having a Internet Marketing SEO Consulting service taking care or even training your staff in proper site analysis, keyword research, link building, site optimization as well as putting together an ethical strategy indeed does have a price.
Is this investment into your website or online business worth it to you?
Why would need a SEO Consulting couldn’t you learn this process yourself?
You definitely could learn the process of Internet Marketing SEO. After studying how the process works, implementing the techniques learned, understanding what strategy works best for your industry, testing, and understanding and correcting mistakes made along the way.
Staying on top of the frequent changes in the search industry and realizing that what worked today may not work tomorrow.
How would you like to avoid time consuming and even costly mistakes that slow down your online business growth?
What if you could have the Internet Marketing SEO sides of things taken care of why you concentrate and focus your time on what aspects you know best about your business?
SEO Specialist have already made the mistakes and have the know how to correct errors. They tend to understand Internet Marketing changes and how to counter them. SEO experts also have the experience in putting together as well as implementing what will work right the first time.
SEO Consulting is a type of service that tends to continue to pay for itself long after the techniques, tools, promotion, and overall search engine marketing has been put into place.
The possibility of your website receiving the benefits years after the initial investment is what makes SEO consulting a business decison that prove to be a smart one.
There are things to consider when looking for an SEO Consultant like whether there website ranks for industry terms themselves and whether or not they are employing ethical practices. Spaming may get your site banned so be sure to ask questions before you decide after all this is an investment into your business so you want to be sure that it will benefit you not damage you.
There are low cost SEO Consulting service options you may want to consider like looking for an up and comer into the Search Engine Marketing industry. These young hungry professionals are looking to make a name for themselves and may cost more than half the price of a veteran. Although there are disadvantages when choosing a new comer like experience but there talents should not be overlooked.
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